WHY ARE GENERATION Z UNIQUE?
- Generation Z are differentiated from any generation by 3 factors: age & lifestage (ontological
factors), times & technology (sociological factors), and events & experiences (historical factors).
- Age: they are the youngest generation but are being parented by older parents (the median age
of mother at birth of 1st child is approaching 31) and taught by older teachers (the median age of
a school teacher is 42) than ever before.
- Lifestage: they are the up-ageing generation. They are growing up faster. They are in education
earlier. They are being exposed to marketing younger.
- Times & Technology: This internet-savvy, technologically literate generation have been shaped to
mult-itask. They move quickly from one task to another placing more value on speed than accuracy.
They have only known this wireless, hyperlinked, user-generated world where they are always only
a few clicks from any piece of knowledge. Welcome to the open-book world of Generation Z.
- Events & Experiences: While today they are not in the workforce, within a decade they will
comprise 10% of the workforce. And they will be entering the workforce in an era of
declining supply: more people exiting the workforce than entering it. And so for Gen Z
the skills shortages, the ageing population and the global demand for labour will
continue to empower them. Click here to go back.