WHAT DEFINES GENERATION Z?
- Generation Z are demographically distinct from every previous generation.
- They are numerically the smallest of any other living generation.
- They were born the year Australia’s annual births dropped below 300,000.
- They were born in an era where the total number of births per woman fell below 2.
- They were born into smaller families - and they have the fewest siblings of any era.
- They were born to older mums - whose median age is now approximately 33.
- They will live longer than any generation in history: as of 2005, the life expectancy at age birth is
78.5 years for males and 83.3 years for females. - They have the lowest infant mortality rate ever: just 5 deaths per 1,000 babies, compared to
two to three times that rate in 1974. - They are the most formally educated generation in history - starting education younger
than ever, and projected to stay in education for longer than ever. - As a generation they are the most financially endowed generation in history.
- They are the most technologically literate generation of children ever.
- As the children of older, wealthier parents with fewer siblings and more entertainment
and technological options it is likely that they will be the most materially supplied generation
of children ever. - They are the most technologically and socially empowered generation ever. In this era of YouTube
and My Space and User Generated Content it is fitting that Time Magazine’s Person of the Year
for 2006 was ... YOU!
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